By Ariel Hyatt

 

What Successful Internet Marketers Know and What Musician Marketers Don’t

Most Internet marketers make money online, most musician marketers don’t.

The Backstory – The Big Seminar

My journey into the world of Internet marketing, began when I attended an Internet marketing conference and saw one of the keynote speakers. Armand is a bubbly and enthusiastic man who makes a fortune in the world of internet marketing, and he not only markets things that help him make money, he teaches people how to do it themselves.

Armand is also a musician and his alter ego is Micheal Lee Austin. When I saw him speak, he walked us through how he took took himself to the top of the Billboard charts using his own online marketing strategy. He sold thousands of CD’s using his own techniques. I was so intrigued I wanted to learn how he did it, so I signed up to study with him via a series of online courses and they came with a ticket to his “Big seminar” in Atlanta.

The big seminar completely shifted my reality. I went to Atlanta not knowing what to expect, I came home with my world rocked. At lunch on the first day, I struck sat next to an unassuming man, and we struck up a non-memorable conversation. Two guys approached him and began slapping him on the back and congratulated him on breaking the $1M mark so far that year, (and there were still many months left in that year.) I was amazed. How was this marketer making millions while most of my clients were making what seemed like less every year?

The answer is effectively applying marketing strategies. In this new age of blasting messages out on Myspace and Facebook, we have completely taken our energy away from traditional marketing.

Our focus has been diluted with a new online service that seem to crop up everyday to help musicians with everything from cross-posting show dates, to tuning your guitar with your cell phone. Many of these developments, are wonderful, but all of them take time and energy to learn and implement, and they take us away from focusing on traditional Internet marketing.