Riveting Riffs Logo One jojomago "baddest" Girl On The Italian Music Scene
jojomago Interview Photo One

 

 

It is unusual for someone to confess to you their biggest dream in your first face to face conversation, but in explaining her stage name jojomago that is exactly what this incredibly talented singer and songwriter did recently when she sat down with Riveting Riffs Magazine. The jo part is easy, because it is her first name, but what about mago?

“In Italy Mago means a witch or a wizard. It has a different kind of twitch and people are (she tilts her head to one side) why jojo the witch? My biggest dream is to have grey hair and move out into the woods. Yes, that is my hope and dream that I can grow into a wise old witch in the woods with grey hair. (she laughs quietly) Who knows? Some people think that a witch is a bad thing, but I’ll take it,” she says with a hint of mischief in her eyes. 

The name jojomago however has roots far deeper than when this American lady moved to Italy fifteen years ago and she explains, “jojomago is a nonsense name. I have a bunch of aunts and uncles and their love language is making fun of you. When I was little, one of my uncles decided my name was ‘jojomago, baddest girl I know.’ He would say it over and over again and I hated it. “Baddest,” no I’m not the “baddest,” I’m  a good kid. It has always been a name that stuck with me and when I decided to start a music career I really wanted to have a name that was unique, one of a kind, because I could go by Jo or JoJo, because that would make a lot of sense, but there are a lot of artists out there that are Jo or JoJo and you know how it is, finding an emerging artist is the worst thing ever and there are other people with your name. You are never the one that shows up in a search. I wanted to have a name that I was not just creating for the sake of this music career. It wasn’t something I was just creating for the sake of this music career. It is a name I have had for my entire life. I decided to go with that.”

So, was it way back in Indiana that you started singing?

“I have always sung and I was taught music from the age of four. My uncle would teach me folk songs and I would sing with the guitar. My first and probably one of my only paid gigs, was singing funerals. I would sing at church in the local, little, small town where I was from and someone would say I would really like her to sing at my funeral. She wrote a cheque and gave it to her friends for when she passed away, so I would sing at her funeral.

jojomago Interview Photo TwoI have always thought of music as being more than just something fun. I have always seen how powerful music can be. Soul as a genre is not something that I have always sang but understanding that music can be a soulful experience. It is something I have always been cognizant of and it has been very important to me when I sing,” she says. 

We mentioned that jojomago grew up in Indiana, specifically in the small town of Aurora, near Cincinnati, along side of the Ohio River and about which she proudly says, “I claim all three states, Indiana, Kentucky and Ohio.”

She elaborates, “I went to school at the University of Kentucky. I majored in voice and Opera. When I graduated, I studied abroad in Italy, because to study Opera you have to speak or take two years of Italian, French or German. You don’t have to know what you are saying (she smiles), but it is better if you do. I met a bunch of Italians and I had met a bunch of Italians at university as well. When I graduated, I had these relationships, so I decided to move to Rome to see if I actually enjoyed living in Italy as an adult  and I kind of got hooked. I haven’t made my way back (to the United States) since (big smile).

You have to start over and you feel like you are sixteen again. You have to learn how to drive (according to new road rules) and all of these other (things). You have to survive in the beginning. I feel that after ten years of living in a different country, you have either come to accept the differences and figure out how to get connected or you think I have to get out of here. At fifteen (years) I am still pretty happy about living in Italy. I think I will be here long term (another big smile).”

As for her songwriting, “I don’t play any instruments. I play the piano really badly and I play the guitar even worse. By studying music, I know music theory, so that helps a lot, but the thing I am strongest with and that I am able to do is sing. I have a pretty robust imagination. Every song will start with a melodic line, but it also has lyrics. If I am going to continue to work on the song and to push past all of my inabilities it has to have a very strong feeling that I am trying to then pursue. I love a melody that doesn’t go where you are expecting it to go. I find a lot of emotions have a particular note that hurts a little bit worse. When you see something and feel something and it (connects) you go that’s what I want to write about.

When I moved here, I didn’t sing for a really long time. I studied Opera in college and it is a similar experience to what a lot of artists have had. When you study at a conservatory it is very intense and you are surrounded by very talented people. It is easy to compare yourself to the other ones and to think, oh wow they have something I don’t have. They are going to pursue it and there is no room for me in that space. I walked away thinking it wasn’t what I wanted to do. I wasn’t committed to come to terms with that and to come back to music in a way that was positive. I didn’t want to continue doing it, just because I should. I took about four or five years, when I wasn’t really singing at all.

I really missed it. I am many things. I wear many hats, I’m a mom, I have a job, I’m a wife. I do many things. I am American, I am in Italy, but when I sing, I feel like I am truly present and I am truly showing who I am. I really missed that, so I started singing again. I found a music teacher, Marta Gerbi in Italy and she really encouraged me to approach music, not as what I was supposed to be doing with rules, but what did I want to do?

Over time, at one point, I said, I wrote a song and I don’t know what to do with it. She said, great, write another one. I wrote ten songs, of which, maybe five of them were trash. I came up with five and she said great, we are going to make an album. I said what?  She is very well connected in the music world and she works with a lot of great artists. She works with artists who are in Italy. She said I have these five people you can contact and you can do an album with any one of them. Who would you like to work with? It is this really amazing experience and I wrote an EP in 2023 and the entire time I was thinking I don’t know what I am doing. I am just present and letting this experience happen. It was such a fulfilling experience to write a song and then to work on it, tear it all apart and then bring it to a producer and to then have them put their ideas, thoughts and their own expertise into it. Then you say look we have this finished thing. I found it to be extremely fulfilling. In a way it has given me an understanding of what a gift it is to be able to make music.” (Editor’s note: Andrea Filipucci produced the EP)

The conversation takes a momentary detour as she mentions, “I just did a concert for the album <1000 (title pronounced as Less Than A Thousand) that just came out. I decided to do a live recording concert and I asked if he could come and play guitar for one of the songs. He did and it is a beautiful experience when you get to create with people. The song that he played on is the first song that I wrote and it is called “Siren.” I think it is an extremely interesting piece in my opinion, you might disagree or other people might disagree. It has some very unexpected chord changes. It is very artistic in nature. There is a little bit of Italian in it. When I wrote it, it was very different and I think the one thing I have found that is the most exciting about writing music is you have to be very not precious about changes. You can have an idea and you can be very specific and say this can’t change. You can (also) be open to saying bring whatever ideas you have to the table and I am open to have this piece transform into whatever it can be. He rewrote the guitar line on that and it completely changed the whole piece. It made it something ethereal and much bigger than I could have imagined. Every time you do something you learn a little bit more. You bring a little bit more to the table and you have more opinions and you know what you are doing. Don’t be so sure of yourself that you are not open to somebody else’s idea.”

Back to the songwriting, jojomago says, “Breaking rules is great, but I think the thing I have had the hardest time with is I like to know the rules in order to be able to break them. I don’t think there are rules. There are genres and what works and what doesn’t work, but what works for some people doesn’t work for other people. To truly have your own music, you have to decide what you want to do and you have to assume it will not be liked by everyone or maybe no one (will like it). That shouldn’t stop you from deciding this is your taste.”

With my EP I wrote a song, and it needed to come out. I had bottled it up for however many years and I had to write it down. The five songs that made it on the EP were the ones that were most necessary (she emphasizes with a firm downward motion of her hands). I have a song about climate change; I have a song about war and what it means to be a woman and whether or not we are just disappearing. Whenever I would perform them, I would have an entire audience of Italians sobbing. Whatever I was singing and whatever I was feeling was given for them. They were picking up an emotion and they were not crying for me, they were crying for themselves. They were listening to the music and feeling an intense emotion. They were allowed to feel this emotion, because they had this moment when they were just sitting quiet and listening to a song. It is a huge power and I am really surprised by (you can see the disbelief on her face) how often I make people cry. They probably had no idea what I was saying (she says laughing).

I don’t have any expectation for the people who listen to my music. We want people to like it and we want people to enjoy what we have done and what we have put our energy into. I am not upset if people don’t like the music or find it to be too much. It is not my job to tell people what to do. I think people find music that is helpful to them. If my music can be a part of that, it is an amazing thing. I am not going to need that reaction to determine if I am going to continue writing.

I believe very strongly in the death of the artist. Even when I am creating a piece, I take myself out of it. Every time I have recorded a demo and it is basically done, I decide to (give it to) a producer I go this is yours now for a little bit. I am going to take it back and I will have an opinion if you need me to have an opinion, but for the moment I am giving it to you. You get to decide how you want to move forward with it. I find that amazing to be able to say this is yours. It is like having a child, the child doesn’t necessarily do what you expect it to do. It is not your copy; you aren’t in charge of determining  what this person is going to become. Your job is to create as best as you can and to (provide) a healthy environment and offer guidance. Ultimately, the art will be the art. It might surprise you where it is going to go, but it is not your job to determine what it is going to become.” jojomago Interview Photo Seven

Let’s talk about your current album <1000.

“The album was written in two parts. I started working with a producer named Matteo Cantagalli. We produced together three songs, “Smoking,” “Night Terrors,” and “Lose My Number.” “Smoking,” and “Night Terrors,” is where the album’s concept began. I had done (already done) the EP and I didn’t want to do an EP again. I want to do something different. Then this kind of Amy Winehouse, Blues / Soul song came, which was “Night  Terrors,” and I said okay let me see if I can write another song like that and that is when “Smoking,” happened. I think of those two as cousins and they have a very specific vibe, with a very rich, cinematic feeling. I thought if I could write a whole album in this world, what a beautiful, fun place to be. We did three songs together and he started working with another artist. He was not available to do the rest of the songs for the album.

I worked with two other producers Gabriele Cannarozzo and Pino Iodice. They work together and  they have a studio called Studio 8.

I would like the opportunity to sit down and take a month away from the world and write an album. The reality is that is not my life and that is fine too. I write in bits and pieces. I write songs at different times and I produce them at different times and the album comes together in that way. I did a single that is not on the album, “Roll Over,” which is the song you asked how did you hold that note for so long. “Roll Over,” we decided to leave as a single and we released it last year. It has a very fun vibe and it is almost R&B.

Opera taught me how to sing. It taught me a lot of the rules and a lot of the technique and obviously you don’t belt in Opera, but it is all about learning the sport and the ability of your body to sing. That training has been huge in allowing me to do whatever I want to do with a song. When you are writing your own music you get to write what you are actually able to do. Normally, you don’t write music that you then can’t sing. I have written some songs that I get nervous, before I have to sing them live. I go oh god why did I do this to myself. I really wanted to finish “Roll Over,” that way. I wanted that song to end on this climatic, sustained note. Halfway through I sing even higher.

As an Opera singer, I am technically the highest range. I am not as comfortable singing in the lower range. Belting is just something I have always had an ability to do.”

As for some of the other songs, “ The song, “Empty,” is more fun than it should be. They brought back the produced version of it and I said wow! You guys went all out on this one. It is amazing. It has a lot of really good energy in it. I feel like “Smoking,” has a whole atmosphere. The song that I most proud of or surprised by is “Quiet.”  It is not a dancing song and they pulled it back. It is almost acoustic. That is the most fun vocal range. It is fun to sing those notes, go in all of those different directions, have all of that emotion and be angry and sing angry.

(About “Quiet”), I think all of my music starts from a true feeling or true emotion. It all starts from something that I felt. I have not yet written something that is completely fiction. I allow myself complete liberty to be very dramatic and to expand the emotion to fit the drama of the music.

“Quiet,” ended up being a piece that if you wanted to give it an interpretation and that is (about) a romantic relationship, but that wasn’t the original feeling that I was frustrated with it was more of a friendship relationship. “Quiet,” comes from anxiety and when your brain is going a million miles a minute. You are annoyed and (it is like) can you just calm down and stop. I feel like the first verse is saying can you just be quiet or how can I be quiet. The second verse is much more you aren’t listening to me and if I am not quiet, I am going to end this thing or blow it open or say something that I am going to regret or that I cannot walk back. 

It ends, in music theory speak with a special and in my mind a couple of specials back-to-back. I have one thing to say and okay I want to say that and I want to say this and I also want to say this. It is funny, because this entire song is about, stop talking, stop talking and instead I have a million things to say. I really like the final bit, “Oh don’t ask how I’m doing, when you just don’t care / Don’t ask how I’m feeling, when there is no air / My mind keeps on reeling / There’s no time to spare / So I’m laying it bare / But you still don’t hear / Shh.”

There is this cliff and she is just screaming and then just gives up and stops. The song ends with her shh. I think that is drama at its best (she laughs). I love an argument when you just stop talking.”

The song “Empty,” which full disclosure, is Riveting Riffs Magazine’s favorite song on the current album, comes up next in our conversation. 

“Empty,” is a feeling that most of us feel. We are bombarded with information and to cope we disassociate. I think there is something overwhelming with what is going on with our lives, with our phones and with all of these things. It is something that I am very much having a hard time with and I don’t have a solution for, but I am aware of the fact that I am addicted to my phone. I reach for it and I look for those little adrenaline hits. I use it to avoid the monotony of the other moments. It does end up making me feel empty.

I have kids, so a lot of my songs are at times lullabies. (she laughs and says) I don’t know if they have sweet dreams. I have yet to write a happy song. “Empty,” is one of those songs that when they (audiences) sing the lyrics back to me randomly, I go, oh I don’t know if I want you to know that’s a feeling I feel. It is, I am empty inside, it is rough, because you want to know that the people around you are fulfilled and happy. Empty inside is completely counter to that.

The song itself however is robust, full, fun and the most exciting of all the music I have ever written. It is not a sad song in the music. The music is very fun, coy and very sneaky. I really like that contrast and how beautiful and vibrant the guitar is. There are some beautiful harmonies in it. I (thought) I don’t want people to turn off the album, before they have a chance to listen to this one. I want you to know there is this song on this album, because it is full and vibrant and really fun.

jojomago Interview Photo FiveThere is a harmony I originally wrote, but when I produced it, they stole my melodic line and they put it in the harmony. I was hey that was mine and they said it was so good we should lean into it.

(She quotes the lines). ”Can you fill it up / Can you even try / I know what I need but I can’t seem to get there / Can you fill it up / Can you even try / I know what I need but I can’t seem to get there.

The song “Night Terrors,” has a backstory and jojomago explains, “It was the first song that I wrote after the last album. It was the song that started the rest of it. It is a sad song.  It is the most intense of all the feelings I have felt in my life. It is talking about out of the body experiences. There are these moments where your soul is pushing at the boundaries of your actual physical body.

When I was little, I used to have night terrors and the term for what I was experiencing is called Alice In Wonderland Syndrome. When you are really, really tired or you take a bunch of cold medicine some people experience this thing when you close your eyes and they can’t understand where the limits of their bodies exist. In their minds their hands are the size of the room. They have to open their eyes and stare at their hand, because otherwise it is going to go to the size of the room. I had night terrors and I was having that experience. The words are “I couldn’t understand the fear / My skin would disappear.” My mom would turn on the lights and I would be screaming for her as she was holding me. It was a phase that I did grow out of, but it is a phase that  a lot of kids go through.

The second verse is another kind of out of body experience, but one that we experience in adolescence or as young adults, which is you drink too much. You try to go have fun, you have taken all of the things you have taken and you lay down and go to bed and the room is spinning. You think you are going to be sick.

The third is about when I had an aneurysm right before I started writing music. I am very okay now, but it was unexpected. I had surgery and luckily the surgeons were great, but I shouldn’t have survived it. It was very much an out of body experience, because I was on the real drugs. When they stopped giving me the drugs I spent a night when I felt like I was staring down at myself. I was like a helium balloon stuck in the corner of the room. I felt like my body was floating off like Peter Pan and if there were not walls and a ceiling, I would have gone off into the sky. I woke up in the morning and I was no more drugs for me. It was a very intense experience. When you have a near death experience you appreciate being alive.

The thing I find so interesting and the reason I wanted to write this song, I didn’t expect to write a song about dying, almost dying or having a near death experience. I think sometimes when you think that would be a great thing to write a song about, they are the songs that never come. I have no problem writing a dark song, which is all I know how to write. It wasn’t one of the songs I was planning on writing. I wasn’t writing the song necessarily about dying.

I am really fascinated with the idea of whether you want to call it the soul or whatever it is that makes us, us, how does it not float away. What keeps us grounded. What keeps us inside this body. It is very strange that we don’t float off every night. I thought writing about that feeling was interesting.”

Reflecting upon starting life in America and transitioning to life in Italy, jojomago says, “In life we always compare ourselves to other people so there are certain phases and things you are supposed to do and that society tells you, blah, blah, blah. My biggest thing living in a foreign country is I don’t belong here. I never will belong here. I can carve out a community and make friends and I can have family. I can make sense of this is my home. There will always be a part of me that is foreign. I view that as a great strength, because I get to play dumb and the things that I don’t want to do and I don’t want to compare myself to other people on I can just say we don’t do that in my country. I am different blah, blah, blah. The things I want to pursue I can say I want to pursue even if somebody is looking at me and going, why are you doing that, it is really weird. I really leaned into this idea that I get to choose what I will pursue and what I will not pursue.

Having said that, I think one of the challenges of being a foreign artist in Italy is probably the same across the world. I don’t think this is just an Italian thing. Italy is a country that desperately wants to promote their own culture, music and their own people. A lot of programs or opportunities will be for Italians. Some of those programs I can slip in by establishing myself within the emerging artists. In that community with other artists who are like me. I can go to a bar and they will say just let her sing. I have a couple of instances when they will say, but you are not singing in Italian and nobody understands what you are saying. This isn’t what we are trying to do tonight. There are certain avenues that are not open to me, because my music is not Italian. I have had a lot of Italians say, why don’t you write in Italian. I say I would love to write in Italian. It is really, really hard to write in a language that is not your native language. Perhaps there will come a day when I speak Italian at a level when (she searches for the right word). In English a lot of my music will have little turns of phrases and you understand what I am trying to say, but it has two meanings. Depending on how you read it, it could be this or it could be that. I really like there to be that freedom of you interpret what I am saying, but because it is my language I know more or less what the interpretations could be. In Italian I have to be direct. I have to say what I am trying to say and if you didn’t understand I didn’t say it right. Again, I don’t know the rules well enough to break them and in writing music you really have to break rules. I am not able to write in Italian.”

“I think I want people to know I am okay. I find the reason I started writing music and I continue to write music is I like to pick at a scab. There are uncomfortable feelings and I make art out of it. A lot of it comes from something real, but I allow myself to expand on that. I come from a really stable place with it. I am not writing about things I am currently struggling with. I am not torturing myself. I would love to write a happy song and maybe sometimes I will find the thing and that is worth writing about. I am drawn to these difficult feelings. I am drawn to the tension and what hurts a little bit. That is what I am interested in most to this point about writing music. It is the thing I am most curious about and the thing I have the most fun doing. It is coming from a place of absolute joy. I really enjoy the collaboration, the connection, the friends along the way. I love the process of making music and writing music. It is a beautiful thing to get to do. While the music itself might be a little bit dark. My hope is not that you listen to it and go now I am depressed. The people that I don’t know feel seen. That is what I am hoping to do by writing it,” she concludes.

Jojomago does not write depressing music. She does write deep music and it is important for the listener to realize that. What makes really good songwriters are the ones who can tap into their inner emotions, feelings and experiences, without necessarily making the song about themselves. Otherwise, they are just words. The collection of songs on <1000 are not dark, they are reflective and they provoke you to think deeper about yourself.

You can follow jojomago here and you can listen to her music on her YouTube page   Return to Our Front Page 

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This interview by Joe Montague  originally published June 7th, 2026 and is protected by copyright © and is the property of Riveting Riffs Magazine All Rights Reserved.  All photos and artwork are the the property of  jojomago unless otherwise noted and all  are protected by copyright © All Rights Reserved. This interview may not be reproduced in print or on the internet or through any other means without the written permission of Riveting Riffs Magazine.